The Dorota Goldpoint brand was created over 9 years ago out of a love of beauty and a passion for creation. The idea behind the brand was to offer fashion to mature women over 40 that is universally timeless, modern incorporating current trends at the same time. The brand has created several lines including. Business, cocktail, evening, casual and beach. Today we will take a closer look at business fashion.
The world of business fashion is three colors – dominant black, which is chosen by most women, deep navy blue and elegant shades of gray, especially graphite. The juxtaposition of black and white reigns supreme, as presented by combining a deep black skirt with a light white blouse. On the other hand, in summer climates, colors lighten up, creating fashion collars. Presented styles are modern while maintaining, however, the basis of classics, which gives the styling elegance and class.
In addition to color, the fabric from which the creation is made is also not insignificant. For business styling, suits and suits, stiffer wool crepe works well, while dresses go best when made of soft well-fitting wool georgette.
In business, clothing has many important functions: it should reflect the position held in the structure of the organization, be consistent with the image of the person, and be tailored to the type of figure and age.
The selection of clothes must take into account the proportion of the figure. Depending on whether we are dealing with a pear silhouette with wider hips, an apple with slim legs and a fuller top, or a classic hourglass figure, the clothing should emphasize the assets of the figure while covering up its flaws. In business, individual style, or a well-formed image, is one of the basic elements of success.
In a business environment, neutrality on the issue of female sexuality is a priority, so it’s a good idea to exercise restraint and not exude too much sexuality, as this is usually perceived unequivocally. The skirt and dress should reach the knee area, avoid too deep a neckline and transparency. It is in good taste to wear thin tights and shoes that cover the feet. Hair should be styled minimalistically, without any unnecessary frills. Styling in business is the art of expressing one’s personality, creating an image for both the CEO and the team member. After the pandemic period, a loosening of dress codes is noticeable, increasing freedom of choice. Women in business are increasingly daring to combine suits with sneakers, emphasizing modernity and individuality. However, I believe that this is a temporary trend, because in my opinion business requires formal dress codes.
A business woman should take care of subtle makeup, bringing it down to the bare minimum. A colorful scarf or shawl can be a perfect complement, brightening up the face. I would recommend minimalism, which shows professionalism. The attention of our interlocutors should be drawn to our attitude and professionalism and not to the inadequacy of our attire.
Creating a consistent image, or one’s own business style, is a process we should take care of first. Let’s remember that getting to know oneself, working to build self-awareness and integrating different spheres of life play a key role. When these elements are coherently combined, dressing becomes intuitively simple. Striving for consistency in creating your own style is a process of building your own business DNA.
